Asian Publishing Convention 2010
I was honoured to be invited to speak at the Asian Publishing Convention again this year. Held in Ho Chi Minh City during 8-9 July and with over 200 delegates from more than 19 countries it was a superb opportunity to network with publishing professionals.
I think a key takeaway from the the event is better understanding of how market pressures are forcing change within the publishing industry and what types of steps these media owners will have to take to remain relevant and engaging in an increasingly digital landscape.
I presented 3 topics during the conference:
- Measuring online activities: what and how
- How technology platforms are changing newspaper and magazine publishing
- How to choose and improve your content management system
As with media owners across the world, Asia is finding it hard to adapt from a traditional single medium newsroom to a newsroom that encompasses all the latest digital technology. Unfortunately in not adopting early they risk alienating themselves and forcing their subscribers to look elsewhere for content, this leads to a loss in loyalty, something that is very difficult to regain.
A news report from Channel NewsAsia 
